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Posted on May 25, 20183 SEO Tips for Affiliate Marketers
Search engine optimization is a key driver of referral traffic for affiliate marketers. Achieving high search engine results positions can greatly influence the volume and quality of visitors to your website.
The following is an overview of effective SEO tips to help affiliate marketers improve SERP rankings to increase website traffic.
Build Quality Content
Adding quality content that hits on a diverse mix of keywords to your website can help you attract more organic search traffic. There are two primary ways to build strong page content with affiliate websites: landing pages and blog posts.
Use a solution-based approach to presenting your product landing pages. Include the product clearly within your page title. Outline primary benefits, and include key features like reviews and testimonials that assist shoppers. For your blog, create posts that address questions your customers are likely to enter into a search query. A quality, relevant and thorough blog post that is specific to a question or need has a better chance to rank well than a vague, general or less-targeted one. You can link relevant product landing pages from your blog post.
Continue to add new content and update old content. Freshness is a consideration in the Google search algorithm.
Optimize for Mobile
As search traffic continues to climb on mobile devices, Google is including more mobile factors in its rankings. In July, Google is launching its “Speed Update,” which places more emphasis on mobile page-load speed. This update mirrors a ranking factor that has been present on desktop for a while, in that it devalues web pages that load slowly on a mobile device.
This latest update is one of a slew of adaptations that Google has made since its original “Mobilegeddon” update in April 2015. Given that Google is prioritizing the mobile page experience for users, affiliate marketers should as well. Ensure your site is mobile-optimized with a fast load time and strong performance. You can test your performance with Google’s PageSpeed Insights tools and get additional data on your load speed and performance at Pingdom.
Earn Quality Links
The primary off-site search ranking factor is links. Google perceives that a link to your site or a page on your site from a quality site is a strong endorsement. The more high-quality links you earn from relevant, reputable sites, the better your position in the SERPs.
The first key to earning links is to create quality content that people naturally want to share. You can gain greater control of sharing, though, by distributing your links via social media, emails and other channels. Add social sharing buttons to your blog posts to enable users to easily share as well. Social links don’t directly influence your SEO success, but they drive traffic and increase opportunities to generate links on external sites. You could also reach out to website and blog operators that produce content related to your business and suggest a relevant link as a “value” to their readers.
Conclusion
These are some of the top SEO tips to aid affiliate marketers looking to earn more quality referral traffic from search engines. Adopt these strategies and practices with a long-term disciplined approach and watch your business grow over time!
Interested in working with a payment services provider to give your affiliate marketing business a boost? Payoneer is your leading provider of payment services for affiliate marketers.
Affiliates collect commissions easily with Payoneer
The post 3 SEO Tips for Affiliate Marketers appeared first on The Payoneer Blog.
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View all news of Gocardless
Posted on May 25, 2018How to integrate with the GoCardless API
What is the GoCardless API?
The GoCardless API is a way for developers to interact via software with GoCardless, allowing you to integrate us into your website, mobile app or desktop software. This means you can build your own customised integration to automate payment collection and reconciliation.
What do you need to do to integrate with the GoCardless API?
Integrating with the GoCardless API is incredibly simple and can be done in minutes with the following simple steps and our easy to use API libraries.
1. Sign up for a sandbox account if you haven’t already - it’ll only take a minute to create your account. If you already have a sandbox account, just log in to your dashboard.
2. Download one of our API client libraries for the language you’ll be developing in. These libraries take all the hard work out of using our API, so you’ll only need a few lines of code to get started. We maintain libraries in Java, Python, Ruby, PHP, and .NET.
3. Create a read-write access token through the Developer section of your sandbox dashboard. You’ll use this access token when sending any requests to the GoCardless API.
4. Take a look through our developer documentation - we have a getting started guide, and a full API reference. We’ll show you code examples for each request in your preferred language on the right hand side for each endpoint.
5. Create a redirect flow - using your chosen client library. This enables you to use GoCardless’ hosted payment pages to set up mandates with your customers. These pages are fully compliant and translated into Dutch, French, German, Italian, Portuguese, Spanish and Swedish. The complete flow is:
- You create a redirect flow for your customer, and redirect them to the returned redirect url e.g.
https://pay.gocardless.com/flow/RE123. - Your customer supplies their name, email, address, and bank account details, and submits the form. This securely stores their details, and redirects them back to your
success_redirect_urlwithredirect_flow_id=RE123in the query string. - You complete the redirect flow, which creates a customer, customer bank account, and mandate, and returns the ID of the mandate. You may wish to create a subscription or payment at this point.
If you’re going to be using GoCardless Pro, you can create your own custom payment pages and host these on your own website. You can find more information on this here.
6. Once you’ve created a couple of test customers, you may want to create some payments and subscriptions for them. You’ll need to use the customer’s mandate ID you received in the redirect flow to create a payment.
Depending on your needs, you may want to start receiving automatic notifications to your system when the status of a payment changes. We can send webhooks to your server to keep you up-to-date with your payments as they are processed - read through our webhook guide to find out how to add this to your application flow.
If you need any advice on how to integrate with GoCardless then please visit our help centre or feel free to email us.
- You create a redirect flow for your customer, and redirect them to the returned redirect url e.g.
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View all news of BOKU
Posted on May 24, 2018We’ve made big changes to our Privacy Policy (Privacy Notice) and Terms of Use
In light of new rules introduced under the General Data Protection Regulation (GDPR), we have updated our Privacy Policy (now named our Privacy Notice), effective immediately. We have also introduced changes to our Terms of Use, to make them clearer, and to better align them with the evolution of our business.What is GDPR?
The GDPR affects European and non-European businesses that process the data of end-users that are resident in the European Economic Area (EEA).
If you are a user of our services, and you are resident in the EEA, GDPR covers the data that we process about you and how we protect it. At Boku, we value your business and protecting your data is really important to us. We want to make sure you know what GDPR means for you and the services we provide.
From 25 May 2018, if you are a user of our services resident in the EEA, new rules will apply which provide you with new rights. These include the right to view and correct the personal data we hold about you, and the right for you to ask that we delete any personal data that we hold about you.
Where can you see the changes?
You will see the new changes in our revised Privacy Notice and updated Terms of Use. Next time you use our services you will have to agree to these changes if you want to continue using our services.
There are also changes which you may not see, for example which have been made to ensure any transfers of your data outside of the EEA are made with appropriate safeguards to protect your rights. Boku has also introduced data retirement procedures that ensure your data is only processed for as long as is necessary for us to be able to provide our services.
If you need any help, or have any questions, just contact our Customer Support team.The post We’ve made big changes to our Privacy Policy (Privacy Notice) and Terms of Use appeared first on Boku.
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View all news of PaySimple
Posted on May 24, 2018How to Manage a Customer Service Team: Advice From an Expert
For many businesses, customer service professionals are the only employees who actually interact with customers. Their ability to provide a positive, genuine experience is paramount to keeping customers happy and keeping the revenue flowing in. Your job, as the manager of the customer service team, is to pave the way for those professionals to do […]
The post How to Manage a Customer Service Team: Advice From an Expert appeared first on PaySimple Blog.
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View all news of Payoneer
Posted on May 24, 2018How to manage currencies to simplify your global payments
When doing business internationally, you need easy access to funds in major foreign currencies at all times.
Now at Payoneer, you can easily manage your currencies to ensure that you have the currency you need for your payments. Simply transfer between your different Payoneer currency balances to get the currency you need, and then make your payment.
And, managing currencies if affordable! We use the current mid-market rate and our low fee of 0.5% is already calculated into the rate so you’ll always know exactly how much money you’re going to receive.
Why would I want to manage currencies by transferring funds between my currency balances?
Transferring between balances enables you to have funds available in a specific currency to:
- Make in-network payments to your suppliers and service providers for free
- Make VAT payments
- Access funds in a specific currency you’re being billed in, if your service provider uses the Pay with Payoneer API to debit your account.
How it Works
- Sign in to your Payoneer account and click Activity > Manage Currencies. The Manage Currencies page opens.
- Select a balance for the currency you want to transfer.
- Select a balance for the currency you want to receive.
- Enter an amount. You can select whether to enter amount to transfer or amount to receive.
- Click Get Rate and review the rate and amount (which includes the fee). The rate will be held for a short time period.
- Click SUBMIT to submit the request and transfer the money between your balances.
That’s it! You’ll receive your requested currency in just minutes.*
Keep in Mind
- From the moment the request is submitted, funds are generally transferred to the receiving balance within minutes.*
- Periods of unavailability and periodic limits may sometimes be in effect for certain currencies. In such cases, we’ll let you know before completing the request.
- We generally support the major currencies (USD, EUR, GBP). The list of supported currencies may change from time to time and differ from region to region.
- You need at least two supported currencies to manage currencies. If you need additional currencies, contact us.
For more information check out our FAQ page.
*In some cases, it may take several hours for funds to appear in your balance.
Services are subject to limitations and eligibility requirements.The post How to manage currencies to simplify your global payments appeared first on The Payoneer Blog.
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View all news of Coinbase
Posted on May 23, 2018Welcome Paradex to Coinbase
We’re thrilled to announce the acquisition of Paradex, a relay platform that will allow our customers to trade hundreds of tokens directly from their wallets. The move not only reinforces Coinbase’s commitment to investing in decentralized infrastructure and participating in the nascent world of wallet-to-wallet trading, but also our focus on the international crypto trader. After making some product enhancements, we’ll initially offer this experience to customers outside the U.S., and eventually to U.S.-customers.
Welcome Paradex to the Coinbase team!
Welcome Paradex to Coinbase was originally published in The Coinbase Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
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View all news of Coinbase
Posted on May 23, 2018GDAX is now Coinbase Pro
Today we’re announcing that GDAX — our professional trading platform for individuals — will evolve to become Coinbase Pro.
Since launching in 2015, GDAX has built liquidity and stability in the space and also helped us understand the needs of active crypto traders. Switching to the name Coinbase Pro is a recognition that the individual active trader requires a product completely dedicated to their specific needs.
The platform will offer professional trading tools and services, delivered through a completely reengineered UI that will make the trading experience easier and more intuitive.
Anyone with an existing individual account on GDAX will automatically become a Coinbase Pro member.
Institutional customers can take advantage of our suite of products that were announced last week.
GDAX is now Coinbase Pro was originally published in The Coinbase Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
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Posted on May 23, 2018A Guide to Creating Visual Content for Social Media Marketing
Editor’s note: This is a guest post by James Daily, Content Manager at Flash Essay
Social media marketing remains one of the most important aspects of brand promotion. Whether you are an independent blogger or a company representative, social media matters now more than ever.
But how can we attract new audiences while also retaining the existing customer base familiar with our products? Platforms such as Facebook, Twitter, and Instagram all have their distinct styles of visual content that appeals to their audience.
Visual content creation strategies can improve our engagement as well as provide an adequate communication channel throughout different social media platforms. What are some of the most important guidelines to follow when it comes to creating visual content for social media?
Content creation timeline
Proper planning and scheduling should always precede content creation. Whether you are a designer or a writer yourself or are delegating work to someone else, try to develop a timeline before creating anything. A good way to get featured on social media and become viral is to follow a strict personal schedule.
If your followers know which days are reserved for what type of content, they will automatically start checking their news feeds. Having a concrete timeline to work with can be beneficial both to you and your followers alike.
Choosing resources wisely
Visual content creation can be tricky. Designers and professional content creators know how much trouble you can get into over wrongful copyright use, even if it happens by accident. Whenever you use visual content, there are several factors you should consider:
- Stock photographs need to be free for commercial use – otherwise, you may face penalties or infringement charges.
- Creating content yourself (designing) should be done carefully – consistency and quality are important.
- Lifting completely designed visual content is a no-no. It’s better to build your own design skills than lift content.
- Taking photos yourself means that you need to protect them from infringement. Creative Commons is a good solution for social media marketing content.
- Collaborations (cooperation) should always be annotated – never claim you are an independent creator if you are getting help from someone.
Implement text into multimedia
Posting plain text on social media is often ineffective. Users have a much easier time sharing and understanding your content if a visual context is involved. This can be anything from a random blurred photograph to a relevant picture pointing to your text.
If you have any trouble with formatting your text, you can always take a look at ResumesCentre.com for professional writing help. Social media updates should always be accompanied by some form of visual content no matter how trivial the news might be.
Avoid plainly posting text on social media since that type of content is often reserved for specialized blogs and news websites and then linked back. This type of two-step text sharing is often the smartest move considering social media users expect short and direct messages instead of long-form texts.
Tell a story
Posting content without context won’t work for long. Audiences expect consistency, storytelling, and quality above all else. This means that every piece of content you post should coincide with your brand, statements and mission goals. Every piece of visual content should be clearly branded so that people know who you are as soon as they see your content. You can do this in several ways:
- Choose distinct fonts, colors and visual elements that repeat in each subsequent piece of content.
- Use your logo, tagline or contact information in the footer or header of your content for easy identification.
- Follow a content structure that revolves around recognizable topics in the context of your niche.
- Don’t be afraid to use blogging to your advantage – visual content can boost your traffic via social media.
Use trendy visual content
Depending on your audience and brand, you can use trending topics and content to your heart’s content. These often include funny taglines, popular images, and topics that are currently “hot” commodity. Using these to your advantage can significantly raise your visibility to new audiences and convert them to followers and subscribers.
- Memes are a good way of attracting younger audiences and those that are familiar with pop culture. One of the best meme sites with a creation tool attached is 9gag.
- Gifs are a good way of using visual content to add some humor or added value to your main point. Gifs are often created using movies, games, TV shows and even interview footage (and are free to use without copyright infringement).
Collect feedback often
Your comments section is the number one source for any feedback you might receive. Rarely will a person send you private messages or emails in order to complain about a piece of content. The fastest way for anyone to leave feedback is to comment on the content itself.
Take time to evaluate these comments and gather objective feedback that can later be implemented. This is one of the best ways to upgrade your content from its infancy and ensure that your audiences are content with the service you provide for them.
Summarizing
Visual marketing strategies for social media depend on the type of audience you are working with and your main product itself. If you are a fully-digital entity (like a blogger or a designer) you should implement different strategies as opposed to someone that sells retail products (like shampoo or food supplements). Use your best judgment and don’t be afraid to ask your audience what they want – they will often know exactly what to tell you.
Freelancer? Get paid easily with Payoneer!
James Daily is a professional writer and content manager at Flash Essay. When he is not involved in career-related tasks, he follows his other many interests, including astronomy, psychology, and cinema. Feel free to contact him via his personal blog Brainished.
The post A Guide to Creating Visual Content for Social Media Marketing appeared first on The Payoneer Blog.
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Posted on May 22, 2018Payoneer ranked 13th for CNBC Disruptor list in second time win
For the second year in a row, Payoneer is proud to be ranked in the CNBC Disruptor List!
Payoneer was ranked number 13, moving up 27 spots from last year’s ranking at
number 40.The CNBC Disruptor list is released every year ranking companies that are innovating in a way that changes their industry, the economy, and the world as we know it. Payoneer is proud to be honored as one of 50 companies which are disrupting the accepted way we live our lives in order to make things better for everyone. Winners occupy every niche, from transport to biotech, and include greats such as Duolingo, Udacity, and Lyft.
At Payoneer, we’re delighted to have our hard work recognized and to stand alongside these companies in driving change. In 2017-18, our disruptive achievements spread even further around the globe and helped earn us a place on the 2018 CNBC Disruptors list. Among other achievements, we:
- Launched the Early Payments working capital solution for Wish sellers
High-volume Wish merchants are often stuck without a way to get working capital for reasonable rates and are forced to go into debt in order to grow their business. Payoneer’s Early Payments allows merchants to sell up to 80% of their receivables to get working capital fast and risk-free.
- Ran the 2nd Freelancer Survey for 2018
For the second year in a row, Payoneer gathered valuable data about the working lives of freelancers by surveying 21,000 from 170 countries worldwide. This data has been used by media outlets worldwide to understand and explain the gig economy.
- Added AUD and CAD receiving accounts
Payoneer became even more flexible and more disruptive in 2018 when we expanded our Global Payment Service yet again. Our clients can now accept payment in Australian and Canadian dollars, opening up even more selling possibilities in those economies.
- Held the first annual Payoneer forum in Delhi, India
Payoneer’s disruptive influence kept on growing when we held our inaugural international eCommerce forum to fuel global growth for Indian exporters. Hundreds of Indian exporters met in Delhi for a unique learning opportunity that helps them grow their businesses in new directions.
- Opened multiple new global offices
In 2018, Payoneer expanded its string of local offices by opening up offices in Japan (Tokyo) and the United Kingdom (London), among others. These new locations join Payoneer’s 17 offices to help businesses around the world pay and get paid faster.
We’re thrilled to have won this award for the second year running, but we wouldn’t be here if it wasn’t for our clients and customers. It’s your ongoing encouragement to keep on innovating and improving which has made Payoneer into one of the top 50 disruptive companies for the second year. It’s your win as much as ours, and we thank every one of you.
To learn more about how Payoneer can help you grow your business, click here
The post Payoneer ranked 13th for CNBC Disruptor list in second time win appeared first on The Payoneer Blog.
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View all news of Gocardless
Posted on May 22, 2018GoCardless goes down under - collect payments in Australia
We’re really excited to announce that you can now collect payments from Australia with GoCardless. The launch means our customers can now take payments from 24 countries and it brings us one step closer to delivering a global bank to bank payments network.
We have heard from many of you that Australia is an important existing or new market for your business, so we’re really looking forward to supporting you and your customers.
We think Direct Debit is the perfect solution for collecting payments, and it seems that customers in Australia agree; almost 36% of non-cash transactions were made through Direct Debit* in 2017, with trends indicating that this number will grow in 2018.
How does Direct Debit in Australia work?
Direct Debit in Australia is facilitated by the Bulk Electronic Clearing System (known as BECS). Within BECS, Direct Debit sits in the family of ‘Direct Entry’ payments, alongside Direct Credit.
BECS is managed by the Australian Payments Network, responsible for regulating Direct Entry payments, cheques, credit and debit cards, COIN and High Value transactions. Our dedicated guide takes a deeper look into the mechanics of BECS Direct Debit.
As with each of our Direct Debit schemes, GoCardless manages the relationship with the Australian Payments Network and BECS on your behalf through our sponsor bank and ensures all regulatory requirements are satisfied.
What can you expect with GoCardless and BECS Direct Debit?
Adding BECS to your GoCardless account can benefit you in the following ways:
- Access to international Direct Debit. One point of access to more than 20 countries’ Direct Debit systems, and getting started only takes a few steps.
- Reduce time spent on admin. We automate all of our processes, so you can automate your payment collection.
- Connect your existing software. Streamline your processes with our pre-built integrations for BECS payments in Xero and Zoho, with many more coming soon.
- No hidden fees. Our pricing is transparent, we don’t think that costs or fees should be a surprise to your business.
GoCardless is continually working on opening up access to Direct Debit schemes, see where’s next on our journey here.
