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Updated on January 16, 2010
Views: 959 | Clicks: 57

Categories:
Merchant

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General Information

Increase your sales with Google Checkout

Online shoppers often start with Google. Our search advertising program, AdWords, helps them find you through targeted text ads that appear beside Google search results. And Google Product Search, our shopping search engine, allows shoppers to specifically search for and find products they want to buy.

Now, with Google Checkout you can add the Checkout badge to your AdWords ads and Product Search listings to highlight your store. The badge is an icon that tells potential customers that shopping with you will be convenient and secure. During Checkout promotions, the badge on your AdWords ads can also be automatically updated to reflect promotional offers.

Checkout also helps you more effectively turn your traffic into paying customers. Lengthy checkout processes frustrate online shoppers who then frequently abandon their shopping carts. With Google Checkout, the purchasing information of each Checkout user is stored in a single account, so they can buy from you by simply providing their username and password.

Protect yourself from fraud with Google Checkout

When using Google Checkout, you can sell with complete confidence. Google Checkout's industry-leading fraud protection program keeps you safe from fraud while helping you lower costs and increase sales. Here's how:

• Guaranteed Payment: Checkout's Payment Guarantee protects 98% of Checkout orders on average -- when an order is guaranteed, you get paid even if it results in a chargeback.
• Free Protection: While merchants are typically charged for fraud protection services, Google's comprehensive protection is free.
• Lower Fraud Costs: Checkout's fraud detection systems reduce fraud and manual review costs by proactively filtering out fraudulent orders.
• More Sales: The same systems also help increase sales by identifying legitimate orders that you might otherwise mark as fraudulent.
• Fair Treatment: Unlike other services that immediately deduct funds from you for chargebacks, Google does so only after a decision has been made as to who is at fault.

Currencies

USD

Users

private and business

Fees

When you use Google Checkout to process your sales, you'll be charged rates as low as 1.9% + $0.30 per transaction, depending on your monthly sales volume. And there are no monthly, setup or gateway fees.

Integration approaches

	Email invoices	Buy Now buttons	Store gadget Checkout cart	Pre-integrated shopping carts	Custom shopping carts
Implementation
Technical skills required	None	Basic HTML	Basic HTML	Varies Search for your provider for more information	Programming skills
Time to implement	Immediate	<1 hour	<1 hour		Varies up to 4 weeks
How do you want to process payments?
Accept orders by phone/fax
Customers buy one item at a time on your website
Customers buy multiple items at once from your website
Supports your shopping cart
Supports your order processing system				*	*
What features do you need?
Specify shipping
Specify tax
Accept coupon codes during checkout				*	*
Sell digital goods (downloadable software, pictures, etc.)				*	*

^* (varies by 3^rd party cart)

Information for developers

With multiple options to choose from, you can select the Google Checkout implementation that meets your needs and matches your level of technical expertise. You can get up and running with Google Checkout in minutes with Buy Now buttons or perform an advanced integration with your existing internal systems using the XML API or HTML API. Regardless of which option you choose, our step-by-step documentation will guide you through the implementation process, so you can begin accepting Google Checkout orders.

Developed by: Digitela

Chief Editor: Michael Podolsky