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ECommPay online payment system


Updated on December 12, 2014 by ECommPay
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General Information

ECommPay is an innovative and fast thinking company that provides state of the art secure electronic payment solutions for clients worldwide. Our system is up-to-the-minute, secure, reliable and easy to connect with. Our solutions help to achieve higher transaction approval rates, lower chargeback ratios and other special requirements which help our clients achieve maximum revenues.


RUB, EUR, USD, etc.

Countries of use



High risk, Low risk, forex, binary options, hosting, retail, gaming, gambling, lotteries, casinos


Based on many individual settings.

Our comission rates start from 2%

Integration approaches

3 step integration

Information for developers

Technology Cutting-edge solutions, paired with modern, up-to-date technologies, guarantee ECommPay’s place at the forefront of the payment processing industry. In addition to consistently meeting and exceeding industry standards, our payment experts regularly develop new instruments to ensure that your business maintains its competitive edge. Payment Methods Multicurrency & Multilingual Conversion + Payment Page Flexible API Merchant Back Office Payouts RISK MANAGEMENT AND SECURITY Using the most effective and secure risk management processes, certified to international standards, ECommPay assists clients in reducing the costs associated with payment acceptance. All of our security measures are configured individually for your business, which minimises disputed payments and leads to the optimisation of all payment processes.   ONLINE PAYMENT PROCESSING Years of experience ensure that ECommPay is ideally positioned to best serve the interests of your specific industry. No matter how high your transaction volume or how complex your online payment processing requirement, we will provide a bespoke solution comprised of a portfolio of products engineered specifically for your business needs.

Recent news

Posted on February 8, 2019
ECOMMPAY’s Overview of ICE London 2019

Designating itself “the benchmark and driver of the B2B Gaming industry’s international growth”, ICE London annually attracts over 30,000 visitors from 150+ countries to the ExCeL Exhibition Centre for three days of sharing industry innovations, meeting current and prospective partners, exchanging ideas, and networking among industry peers.

In 2019, ECOMMPAY celebrated its fifth anniversary of exhibiting at the flagship industry event, exhibiting a wide array of proprietary payment technologies and tailored solutions to representatives from across the various gaming sectors. Between 5-7 February, the payment service provider and direct acquirer’s team of 23 payment experts took their positions at Stand N9-110, a stunning 208m2 construction featuring its own private bar and VIP lounge area.

Spearheaded by ECOMMPAY’s Head of UK/Western Europe Paul Marcantonio – a regular fixture at ICE London – the company’s efforts proved immensely rewarding.

“Though quieter compared with previous years,” he explains, “the calibre of visitors was higher.”

“Whereas previously I was often describing what we do, I noticed that this year, we were recognised. People were seeking us out specifically, so there was no need to introduce ECOMMPAY – they knew who we were.”

In terms of the most frequently asked questions, the entire team is in agreement: challenging markets.

“Most operators are interested in the solutions – both concerning pay-ins and payouts – that we have for challenging regions. However, they’re very open to striking a balance between European acquiring in exchange for support in the complicated markets,” Paul elaborates.

Business Development Manager Vladimir Polyakov also noted a tendency of operators to bemoan their limited IT resources, “many implied that the reason they approached us specifically was for the emphasis we have on technological infrastructure – our team of 150+ IT specialists has turned into one of our strongest assets!”

The experience at ICE London 2019, which all team members can attest to being a resounding success, will continue to inform and inspire ECOMMPAY’s strategy in the coming years.

If you happened to miss the exhibition, but would still like to learn more about ECOMMPAY’s iGaming payment solutions, please do not hesitate to get in touch.

The post ECOMMPAY’s Overview of ICE London 2019 appeared first on ECOMMPAY | Payment Solutions. Individually tailored.

Read more on ECommPay
Posted on February 6, 2019
In Pursuit of Equilibrium Between Conversion & Security

It’s no secret that the easiest way to increase conversion can just as easily open the floodgates to never-ending fraudulent transactions, but let’s break this down a bit further: what exactly is conversion, why is it important, what is the relationship between acquirers and operators in achieving equilibrium between conversion and security, and what kind of payment technologies can be utilised in pursuit of this goal?

Conversion typically refers to the percentage of an end-user’s attempts at completing a transaction that results in a successful payment.

Historically, there have been multiple different methods and principles used for calculating this percentage – mostly dependent on whether the analyst responsible for doing the calculations works for the merchant or for the acquirer.

After all, whose primary responsibility is it to maintain optimal conversion rates? Merchants have a vested interest in shifting blame to acquirers in cases of poor performance, as this is likely to result in lower operational costs, while the acquirer will doubtless argue that there are a number of external factors beyond its sphere of influence. For example, when a player is unable to place a bet due to a lack of funds on his account, who is at fault?

The Battle for Technological Dominance

Long gone are the days in which the partnership between operator and acquirer relied on the simple transactional service of the latter facilitating the acceptance of payments and the subsequent processing of transactions. As the market has grown saturated, payment service providers have been drawn into an ongoing battle for technological dominance, engineering innovative products and features to meet client requirements.

This competition relies on various success metrics: onboarding costs, processing rates, percent of successfully contested chargebacks, amount of fraud avoided or negated, etc. The ultimate indicator, however, will always be the conversion rate. Ultimately, conversion depends on the end-user: is the operator’s website and payment process optimised for user experience and capable of providing a wholesome customer journey, thereby convincing the consumer to follow through with their intention to make a payment?

When it comes to doing business online, combining convenience and functionality is key. Consumers, regardless of whether they’re retail shoppers or sports enthusiasts placing a bet on that day’s football match, demand a streamlined, intuitive user experience. To meet these needs, and to keep those same customers coming back again and again for more purchases, merchants must optimise the payment process.

The Importance of Checkout

Ultimately, the make-or-break moment comes at the checkout stage. As the point of sale, the shopping basket and the subsequent payment page is critical in retaining and converting customers. Engaging in big data analytics, or the analysis of the consumer data from hundreds of millions of transactions coming in from multiple clients across multiple verticals, payment service providers or acquirers can identify the factors affecting consumer behaviour and ensure the customer journey meets their expectations.

End-users – players, in this instance – tend to prioritise simplicity, so conversion rates can be expected to go up in response to weakened security measures, which in of themselves are often inconvenient and time-consuming. That being said, the associated costs, such as the fines levied by international payment systems when fraud thresholds are exceeded or the ensuing reputational damage, are likely to outweigh the financial benefits.

So with this in mind, what’s the best way for operators to achieve equilibrium between two seemingly opposing extremes, i.e. improve conversion without sacrificing security? In undertaking big data analysis, acquirers can isolate industry-specific trends, proposing solutions and advising their clients on best practice.

The Danger of Foregoing Security Features

One of the most common conversion-boosting tactics involves removing 3D Secure, which is an additional layer of security offered by international payment systems Visa and Mastercard. As the functionality redirects consumers to another page and requires them to enter additional card details, this is the stage at which a significant portion of traffic may be lost.

By removing the 3D Secure feature, operators hope to reclaim that traffic, but run the risk of attracting much higher levels of fraudulent transactions as removing security layers leaves them considerably more susceptible to targeted cybercrime. Removal of the 3D Secure feature is therefore ill-advised without a strong risk management system in place to pick up the slack.

Operators can and should partner with acquirers capable of providing the aforementioned strong risk management, preferably an in-house solution which they can offer clients in conjunction with smart routing capabilities. Smart routing applies artificial intelligence to analyse the variables of incoming transactions, dynamically routing them to the merchant identification number (MID) most likely to result in a successful payment.

Taking into consideration each of these transaction variables, which include, but are not limited to, currency, country of issue, transaction amount, and payment method, risk management systems are capable of calculating the likelihood of fraudulent activity, which they can then communicate to the smart routing technology in order to send the transaction to either a 3D Secure MID or a non-3D Secure MID.

This dynamic analysis on the part of both risk management system and smart routing works to ensure that customers who have previously demonstrated their trustworthiness and reliability are rewarded with a simplified payment journey, while potentially fraudulent behaviour is thoroughly reviewed and, if deemed necessary, blocked.

In Pursuit of Progress

Ongoing innovation in the payments sector, motivated by the industry’s increasingly competitive environment, has resulted in the introduction of highly sophisticated risk management solutions, advanced payment products, and an assortment of clever features, all geared – either individually or cumulatively – at improving conversion rates or safeguarding payment security.

As operators continue their pursuit of equilibrium between these two crucial aspects of their business, payment service providers and acquirers meet client demand by engineering proprietary technologies and developing tailored payment strategies to address these opposing elements and establish synergy between them, helping business owners achieve their ultimate goal: increased revenues.


The post In Pursuit of Equilibrium Between Conversion & Security appeared first on ECOMMPAY | Payment Solutions. Individually tailored.

Read more on ECommPay
Posted on February 5, 2019
ECOMMPAY wins Innovation in Payments award at IGA 2019

Challenging industry rivals for the honour of taking home a prestigious award at the International Gaming Awards 2019, ECOMMPAY is pleased to announce its victory in the Innovation in Payments category.

Having previously won the now-retired Payment Processing Company of the Year award in 2017, ECOMMPAY has reaffirmed its commitment to innovation by introducing payments technologies targeted towards improving iGaming client operations.

A carefully selected panel of experts assessed the payment service provider and direct acquirer’s contributions to the industry, focussing on GATE2025, the reimagined payment gateway launched last year, to name ECOMMPAY the victor in the Innovation in Payments category.

Yesterday, February 4, the Savoy Hotel in London hosted leaders of the gaming industry for an extravagant gala dinner in honour of the prestigious International Gaming Awards 2019. Now in its 12th year, the awards ceremony strives to identify and acknowledge forerunners in the various disciplines of online gaming and related business sectors.

With this recent victory as confirmation of ECOMMPAY’s success within the iGaming industry, the payment service provider looks forward to meeting with both current and prospective clients at ICE London to discuss how its advanced payment technologies and bespoke solutions could benefit their business.

Find ECOMMPAY at Stand N9-110.


The post ECOMMPAY wins Innovation in Payments award at IGA 2019 appeared first on ECOMMPAY | Payment Solutions. Individually tailored.

Read more on ECommPay
Posted on January 29, 2019
In Conversation with Anastasia Zencika, Head of PR, Marketing & Events at ECOMMPAY

The upcoming ICE London, taking place between 5-7 February, marks our fifth year as an exhibitor. In honour of the occasion, we spoke to Anastasia Zencika, who’s congruently celebrating five years of managing ECOMMPAY’s presence at the largest event on the iGaming calendar.

What was your first experience of ICE?

When I joined ECOMMPAY, we were poised to enter a few key markets. ICE is one of the largest events across the entire e-Commerce industry, attracting a wider audience than just iGaming operators, so we identified it as an excellent launchpad from which to establish our brand. My first visit was exploratory – without a stand – to see how visitors engage with exhibitors, what competition is doing, and to scope out the venue.

Despite preparations of this nature, I had higher expectations for our first time exhibiting. I thought that by having a well-designed stand, we’d attract crowds of visitors and that the largest operators would fortuitously stop by. That wasn’t the case, obviously, so it really hit home how much work needs to go into pre-event marketing.

In subsequent years, we began sending out invitations to both clients and prospects. It surprised me how eager our existing merchants were to stop by, discuss their progress, brainstorm ideas, and just socialise with the team. Because we communicate with them daily, I didn’t realise the impact that witnessing our continued success at events has on client trust and loyalty.

How have your pre-event preparations changed over the years?

We’ve definitely learned to initiate our build-up to big events, such as ICE London, several months in advance and in a very targeted manner. As in, our experience has shown that we don’t need massive crowds of people on the stand, so instead of blowing the budget on attractions, we invest more in advertising and networking to ensure our prospective merchants book meetings.

Another key area in which we’ve made significant improvements is in ensuring our team knows not only what to expect, but also what is expected of them. If previously our account managers could be on their laptops replying to emails throughout the event, we have since established best practices, which include scanning the crowd and proactively approaching prospects in between meetings.

What kind of challenges have you encountered?

We were always looking to improve our position. First-time exhibitors contact the organisers to request an available spot, which are allotted after repeat exhibitors choose their preferred places. You can’t move anyone out of the way, of course, but exhibitions grow and new spaces appear. We got lucky last year when ICE rounded up all the payments companies into a “Payments Village” and we managed to reserve a spot near the entrance.

In terms of challenges we had to deal with on the spot, there was one year – four years back, if I’m not mistaken – when we ordered a Formula 1 car with an integrated simulation game. The game didn’t work on the first day, so we ended up using it as a photo opportunity until we could get it replaced. Nobody noticed. My point is that creativity is crucial to event planning – not everything is going to go smoothly, so it’s important to think on your feet and adapt as necessary.

Creativity also plays a role when conceiving of ways to drive traffic to your stand. If you’re positioned further away, you’ll need to motivate visitors by incentivising them to stop by. One year, we teamed up with a neighbouring booth, who offered complementary services, to share a bar, as well as any relevant leads gathered as a result.

What have been your favourite moments?

I love seeing what the biggest operators will do every year – not only because their stands are always entertaining, but also because it gives me great ideas. Last year, I was particularly impressed with how Microgaming changed their theme every single day. I also enjoy the networking opportunities at and around ICE – there’s always something happening and it’s a great, informal way to hold more open, honest discussions with clients and prospects on their pain points and potential solutions.

On a personal note, it’s been fantastic to see our team grow and mature, becoming increasingly confident and recognised within the industry.

Would you say that the iGaming industry has changed over the past five years?

Absolutely! And if the product innovations speak for themselves, it’s also important to note the increasing diversity in the industry. iGaming has tended to be very male-dominated, but now we’re witnessing more and more women in leadership. There’s been a lot of talk about female representation in high risk industries over the past few years, but it really came to a head in 2018, when operators were criticised for relying on the old adage of “sex sells” to attract visitors.

I think it once again comes down to creativity – operators are being forced to rethink their presentation to engage consumers on a different level.

What other lessons can you share from your exhibition experiences?

It’s critical to have a clear understanding of how exhibitions work and what they’re for. You can’t expect a return on your investment immediately. It does bring in money, but over time – once prospects see the same company returning to exhibit year after year, it establishes trust and ensures brand recognition, which can then prompt them into making enquiries about your services.

Also, relationships are key. Every year, you’ll find people who help you achieve your goals in unexpected ways, from a hostess who ends up being a great salesperson to a stand-builder who’ll come up with an amazing idea. If you take the time to get to know your extended team’s strengths and inspire them to believe in your brand, they’ll add tremendous value.

Ultimately, events are an eternal learning curve, but each year helps refine the process!

If you’re interested in learning more about ECOMMPAY’s tailored iGaming payment solutions or chatting about events, don’t hesitate to book a meeting with Anastasia between 5-7 February at ICE London.

The post In Conversation with Anastasia Zencika, Head of PR, Marketing & Events at ECOMMPAY appeared first on ECOMMPAY | Payment Solutions. Individually tailored.

Read more on ECommPay
Posted on January 23, 2019
ECOMMPAY returns to ICE London with updated payments arsenal

It’s ECOMMPAY’s wooden anniversary at ICE London this year, where we will be celebrating five years of showcasing our advanced iGaming payment solutions at progressively larger, increasingly elaborate booths. Catch us between February 5-7 at Stand N9-110 – our biggest and grandest yet!

ICE Totally Gaming has undergone a brand transformation this year, becoming ICE London. Preserving the same tenets that made its previous incarnation an international success, ICE London incorporates an informative industry conference ICE VOX, running congruently with a dedicated exhibition of the latest solutions and content across all gaming sectors from all over the world.

Last year’s ICE welcomed more than 33,500 attendees from over 150 countries for three days of dialogue, discussion, and debate. ECOMMPAY’s stand was unmissable in what became affectionately known as the ‘Payments Village’, attracting existing and prospective clients alike with an eye-catching display and a private bar.

Responding quickly, efficiently, and effectively to the constant changes taking place within the iGaming sector, ECOMMPAY helps operators maintain a competitive edge with bespoke, tailored payment solutions. In 2018, the payment service provider unveiled its newest processing platform, GATE2025, at the exhibition.

This year, ECOMMPAY is looking to build on the success of GATE2025. Our team of payment experts will be on hand to announce the latest updates, share the latest insights, and offer individual consultations. Schedule a meeting or look for ECOMMPAY’s stand at ICE London, which will be positioned by the entrance to Sector N9 at Stand N9-110.

The post ECOMMPAY returns to ICE London with updated payments arsenal appeared first on ECOMMPAY | Payment Solutions. Individually tailored.

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