235 systems total
When I founded 2Checkout.com in 2000, I was looking for a way to make accepting credit cards on-line much more attainable for small and mid-sized merchants. I was working as an Oracle consultant when I first started the company and originally ran the business out of two apartments and a high-speed internet connection. The solution was simple, download some simple HTML code that would connect to a page that was hosted by 2CO and leverage merchant accounts owned by 2CO. We were ahead of our time.
I am extremely proud of our company; we operate one of the broadest e-commerce payment platforms in the world with a huge currency and payment method selection and an industry-leading 24%+ conversion rate on our hosted solution. We have enabled over 100,000 merchants to sell on-line and processed billions of dollars in e-commerce transactions. We offer hosted payment solutions, merchant and account services, gateway services, fraud prevention services, PCI compliance, consumer care, affiliate marketing, and a global shopping portal.
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Basic transaction fees are as advertised.
Signup/Account Establishment Fee:
There is a one-time set-up fee of $49.
Transaction Fees:
2CO applies a 5.5% commission on each transaction, plus a $0.45 charge per transaction.
Additional Penalties and Fees:
If you elect to pay the sign up fee via the check or PayPal method and we do not receive the funds, a manual adjustment can be made for the $49.00 plus a $25.00 manual processing fee from the current balance on the account.
Depending upon your funding selection, you can experience wire transfer costs. Additional fees can be applied for unsuccessful funding transfers, should the information provided to 2CO prove to be erroneous.
Should you elect to be paid by check, and fail to receive one via first-class mail, you can elect to pay applicable stop-payment fees in order to have the payment reissued in advance.
Chargeback (Bank Assisted Dispute) experience can also result in fees passed along to you. We strongly encourage all contracted suppliers to assist in combating credit card fraud in order to minimize or eliminate fees of this type. Fees can vary depending upon utilization experienced by various suppliers.
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If you plan to offer tangible products via 2Checkout you will need to create at least one shipping method.This tutorial will explain how you can create a shipping method using the new vendor administration section of your 2Checkout account.
If you were to Google “email marketing best practices,” you would be presented with a long list of do’s and don’ts regarding every asset of sending an email. I could certainly write a whole series on spam words to avoid, best times of day to send emails, how to write a subject line, and many more. But even then, who is to say that your prospects aren’t nocturnal? That they don’t like super long subject lines, or that some email client in Vanuatu loves the word “free” in emails and lets them into inboxes, a-hem, freely?
When your bottom line sales depend on how much traffic you get through the top of the funnel, there’s only one way to ensure you are maximizing your specific prospect base and pushing as many through the funnel as possible, and that’s Testing.
Commonly referred to as A/B Testing, testing refers to splitting your prospect base into sections, testing different variations of emails, landing pages, ads, etc. on test groups, and then presenting the best-performing asset to the rest of the database. I’m addressing email testing specifically in this post.
Many of my peers “him and haw” when they think of having to create multiple emails, divide a list and wait to see results; They think “I’ll do it next time when I have more time.” Here’s a little secret…you’re never going to have more time! If it means starting a promotion a day late or pushing back an email, it’s worth it.
So how do you set up A/B testing?
Think way, waaaaaay back (well, maybe farther back for some of us than others) to 7th grade when you had to do that science project with plants and what kinds of light encouraged the most plant growth? This is kinda like that. You have a control group and a test group to test your email design. Generally, you will divide your prospect list into 3 parts—control group (10%), test group (10%) and the remaining 80%. This last section will be sent the winning email once the test has been ran. If you’re unsure how to do divide your database, contact your email solution’s support team.
**Please note: If you have a large database (>1 million contacts), you may want to use two 5% parts for your control and test groups instead of 10% parts. These groups need only be statistically significant and remember, you want the winning email going to the largest majority.
Once your list is divided, design the emails. For the control group, design an email similar to those you’ve sent in the past (Email A). For the test group, change ONE element of the control email to see if it makes an impact on engagement (Email B). There is an endless list of email attributes you can test, but here’s a list to get you started:
For more ideas, visit Anne Holland’s Which Test Won.
Once your emails are designed, run the test. Send Email A to the control group and Email B to the test group. Wait at least one day to tabulate results. Once you’ve determined which email outperformed the other, send the better-performing email to the remainder of the list.
Rinse, repeat. You’re never done testing and you’ve never got it all figured out. Mastering the art of email marketing is not a matter of “having the magic touch.” It is a matter of testing, testing, and testing some more, and being able to make business sense of the results and implementing them in a way that makes an impact on your bottom line.
For more information on email marketing and multivariate testing, feel free to email me, or message me on Twitter (@jennybeal).
Read more on 2Checkout2Checkout has added LemonStand to the ever growing list of online shopping carts to use with our payment processing service.
LemonStand is a PHP eCommerce platform that’s flexible and developer friendly in every way. Full of amazing features, an easy to use interface, strong developer community plus a Marketplace to purchase and sell add-ons.
LemonStand also works with our new Direct Checkout.
The LemonStand integration instructions will help you tie your new PHP shopping cart with 2Checkout.
Read more on 2CheckoutToday we are introducing our newest checkout product, Direct Checkout.
Direct Checkout is a simple payment form that gives your customers the appearance that they are still on a your site, which improves conversion while providing all the benefits of a hosted checkout solution. It works as an overlay iframe that collects a customer’s payment information allowing your site to remain visible during the entire checkout process.
Direct Checkout takes advantage of all of our great standard features:
• Customers can buy in 26 currencies
• Checkout in 15 different languages
• Customize Direct Checkout with your brand color
• Checkout optimizes for desktop, tablet and mobile devices
• Security with 2Checkout’s highest PCI protection
• Fraud protection
Learn how to integrate Direct Checkout with the Developer Documentation.
Carts that currently support Direct Checkout:
Magento
Loaded Commerce
osCommerce
ZenCart
PrestaShop
Wp-e-Commerce
Drupal Commerce
UberCart
VirtueMart
Spree Commerce
Moodle
LemonStand
OpenCart
WP Invoice
Checkfront
More online shopping carts will launch each week. Email your shopping cart to let them know you want to use our Direct Checkout!
Read more on 2CheckoutHelping entrepreneurs and small businesses around the global be successful is our mission. That is why we have launched the Global Giving Initiative to fund small business owners who have a passion to better their lives and communities. So far our team has funded 51 loans to entrepreneurs in 27 countries; and committed $25,000 to the initiative for 2013.
We are working with Kiva.org to reach entrepreneurs all over the world. Kiva is the world’s first and largest microlending nonprofit aimed at connecting impoverished entrepreneurs to the funds they need to start and grow their business. The video below explains how Kiva works.
Visit our Global Giving page to learn more about the entrepreneurs we are funding and how you can join the team.
Read more on 2CheckoutZoho’s invoicing application and accounting application now works with 2Checkout’s payment processing service.
Zoho offers online business, collaboration and productivity apps for small business owners and freelancers. In the finance domain, Zoho offers Zoho Invoice (invoicing application) and Zoho Books (accounting application) for users to manage their business finances and keep track of their cash flow.
The Zoho integration instructions will help you launch online business.
Read more on 2CheckoutPosted on 2020 Oct 15, 15:24
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