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Payoneer online payment system


Updated on June 17, 2012 by romanticz0
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General Information

Committed to meeting the highest standards in service, security, and privacy, Payoneer has partnered with the First Bank of Delaware. Payoneer utilizes, and continually invests in, top-of-the-line secure technology and adheres to stringent regulations for customer privacy, authentication and identity verification. Payoneer complies with the required KYC (Know Your Customer), BSA (Bank Secrecy Act), AML (Anti-Money Laundering) procedures and OFAC (Office of Foreign Assets Control).   Affiliate networks Internet Payment Service Provider ( IPSP ) Freelance marketplace Online marketing/surveys Stock photography  Payoneer  helps web-based businesses pay large numbers of people around the world, efficiently and securely, direct to co-branded prepaid MasterCard® cards.  Cardholders receive their funds immediately, avoid steep bank charges and hassles, and can use the card to spend or withdraw money in their local currency anywhere that accepts debit MasterCard.  Unlike traditional payment methods, no bank account or credit history is required.  The Best Way to Pay Cost-savings:  Reduce costs by about $1-2 per payment.  Rapid deployment:  Fully-hosted turn-key solution.  Localized solution:  Multi-currency solutions with multi-lingual cardholder support. Efficiency:  Eliminate administrative hassles of cutting checks, sending wires, tracking payments, re-issuing lost checks, etc.  Loyalty:  Private-label card, cardholder website and emails reinforce top-of-mind awareness.  The Best Way to Get Paid Immediate liquidity:  Payments available in minutes anywhere in the world. Convenient: Access funds in local currency, eliminating bureaucratic hassle and trips to the bank. No bank account required.  Cost-effective:  Fraction of the cost of checks or wires. Flexibility: Withdraw funds at any ATM or use for purchases at over 26 million MasterCard locations worldwide; “top-up” online by credit card or at over 59,000 Western Union locations in the US.  Branded card:  Show the world your affiliation to the organization with each payment.  Responsive:  Customer support by online chat, email or phone.  Online access:  Check account and perform transactions online 24/7. To receive a proposal for a tailored mass payout solution, fill out this Become a Partner form.



Countries of use



All types of Internet businesses


The tables below display the maximum possible* charges:
Item Price (USD) Unit How Applied
Card Application Processing No Charge No Charge No charge
Card activation $ 9.95 Per card One time - when card is first loaded
Replacement card $ 9.95 Per card One time - when issuing replacement card
Monthly account maintenance $ 3.00 Per card From available card balance each month
ATM Cash Withdrawals
Item Price (USD) Unit How Applied
ATM withdrawal - US $ 1.35 Per Trx When withdrawal is requested
ATM withdrawal -outside US $ 2.15 + upto 3% of transaction amount Per Trx When withdrawal is requested
Declined ATM withdrawal $ 0.90 Per Trx When withdrawal request is declined
Expedited Card shipping
Item Price (USD) Unit How Applied
Expedited Card shipping Based on Ship method Per card When card is ordered
Customer Service
Item Price (USD) Unit How Applied
Viewing statement online No Charge Per viewing No Charge
Customer Service calls No Charge Per call No Charge
Phone Card Use
Calls inside U.S. (only) $ 0.139 Per minute Per call
Loading Fees

You can load a Payoneer Prepaid MasterCard with a credit or debit card, or transfer from a checking account. Different fees (see below) apply.
US cardholders can also load funds with Western Union. Learn More.

Loading option First load All others Applied within
Transfer from a checking or a savings account $ 5.00 $ 2.00 4-7 business days
Visa 3.5% of loaded amount 3.5% of loaded amount up to 2 business days
MasterCard 3.5% of loaded amount 3.5% of loaded amount up to 2 business days

* shipping and cross-border fees may also apply.

Integration approaches

Get paid directly to your Payoneer Prepaid MasterCard® Use the card for online and offline purchases, or withdraw cash from an ATM - anywhere that debit MasterCard is accepted. Receive payments in dollars and immediately spend or withdraw funds in local currency Never be overdrawn - you can only spend money that has been loaded onto the card No bank account or credit check required The flat, clear and modest fee structure is lower than traditional payment methods and very competitive with other online payment methods If your card is lost or stolen, we will provide a replacement and transfer your balance (be sure to report it immediately!) Payoneer uses top-of-the-line secure technology and stringent regulations for customer privacy, authentication and identity verification

Information for developers

Affiliate networks Internet Payment Service Provider ( IPSP ) Freelance marketplace Online marketing/surveys Stock photography Payoneer helps web-based businesses pay large numbers of people around the world, efficiently and securely, direct to co-branded prepaid MasterCard® cards. Cardholders receive their funds immediately, avoid steep bank charges and hassles, and can use the card to spend or withdraw money in their local currency anywhere that accepts debit MasterCard. Unlike traditional payment methods, no bank account or credit history is required. The Best Way to Pay Cost-savings: Reduce costs by about $1-2 per payment. Rapid deployment: Fully-hosted turn-key solution. Localized solution: Multi-currency solutions with multi-lingual cardholder support. Efficiency: Eliminate administrative hassles of cutting checks, sending wires, tracking payments, re-issuing lost checks, etc. Loyalty: Private-label card, cardholder website and emails reinforce top-of-mind awareness. The Best Way to Get Paid Immediate liquidity: Payments available in minutes anywhere in the world. Convenient: Access funds in local currency, eliminating bureaucratic hassle and trips to the bank. No bank account required. Cost-effective: Fraction of the cost of checks or wires. Flexibility: Withdraw funds at any ATM or use for purchases at over 26 million MasterCard locations worldwide; “top-up” online by credit card or at over 59,000 Western Union locations in the US. Branded card: Show the world your affiliation to the organization with each payment. Responsive: Customer support by online chat, email or phone. Online access: Check account and perform transactions online 24/7. To receive a proposal for a tailored mass payout solution, fill out this Become a Partner form.

Recent news

Posted on October 16, 2019
A simplified guide to international exchange rates and fees

International exchange rates are part of what make the world’s economy so dynamic. The constant ebb and flow of rates rising and falling make some frustrated, while others are left elated. Understanding and mastering international exchange rates is an important part of running a global business; falling for the misleading information often presented can leave you with a lot less money in your pocket. We’re here to bust a few myths when it comes to currency exchange rates and fees.

What affects exchange rates?

The events happening at any given time determine the demand for a said country’s currency; the strength of the economy, serious political events, even the weather. The interest rate paid by a country’s central bank largely contributes to how much in demand a certain currency is. If the interest rate is higher, then the currency becomes more valuable.
What happens is that when a currency is seen as more desirable with a high interest rate, investors exchange the currency they have for the higher one. The country’s bank then holds onto the exchanged currency in order to eventually receive a higher interest rate.

A country’s money supply is pertinent to the country’s central bank activity and decision-making processes. For example, if a government prints too much of their currency, then that is indicative of a problem: there’s too much money around that is going after too few goods. As such, holders of this country’s currency create inflation by budding prices up of local good and services. A more extreme case would be hyperinflation, which is characterized by too much money being printed as the result of having to pay off war debt, or some other large, national debt.

Similarly, any economic growth, or lack thereof, has the ability to strongly impact the status quo regarding a currency’s exchange rate. The country’s goods and services will only be invested in if their economy is booming, because it will need more of the currency itself in order to continue providing said goods and services. If a country isn’t demonstrating little or no stability, there will be less willingness on the behalf of investors to invest in its currency.

Learn more about Payoneer fees

Myth #1: There are many different exchange rates

What can become quite confusing and misleading with exchange rates, is the notion that there are many, many different exchange rates. If you call your bank and ask them what “their” exchange rate is for transferring one currency to another, you’ll get one “rate”. If you check at your local change shop, you’ll get another. Is a customer expected to shop around to find the best rate?

There is only one, true currency exchange rate. That is the mid-market rate (or inter-bank rate). It is basically a midpoint between supply and demand for a specific currency in the global markets, and because supply and demand are not fixed entities, they change all the time. At any given moment, there is only one mid-market rate. If you want to find out what it is, check out Yahoo FinanceXE, or any other independent source (not a financial establishment). This leads us into our next point, where commissions and fees play a role.

Myth #2: 0% commission

When withdrawing foreign currency, the first thing that might come to mind is the fee: What will I have to pay to change X currency to Y currency? Many financial establishments will promise you “0% commissions” or “no fees”. Are we to believe they’ll be changing the money for free?

Regardless of the commonly promised “no commission fee” establishments that you can find in many places, such a concept doesn’t really exist at the end of the day. What often happens is that the establishment will calculate their fees to be included as part of the exchange. For example, if the exchange rate from EUR to USD is €1 = $1.20, your bank may tell you that “their” exchange rate for these currencies is €1=$1.16. This makes it appear, to the unsuspecting customer, that there is no fee. But what does this essentially mean?
If you change €100 to USD, you should get $120. However, the bank has a 3.3% fee for exchanging these two currencies, so you’ll only end up with $116 in your pocket at the end of the day (they took $4 as the fee). See how this works? 0% fees is actually 3.3% fees in this case.

The good news

Frustration towards an entity that is very difficult to control is a completely understandable reaction to have towards international exchange rates. However, next time you have to exchange currencies, just know that you do, in fact, have more of a say in the matter than before.

At the end of the day, the only reliable and transparent exchange rate is the mid-market rate. If you’re transferring money from one currency to another, work with an entity that doesn’t hide its exchange fees. No secrets, no “0% commissions” fallacies.

Naturally, there will always be fees, but in order to accommodate the public, while they are entitled to their share for providing the service of exchange, companies  that exchange funds should strive to ensure that the focus of their services stays on doing whatever they can to ensure that a customer gets as much of the exchanged currency as possible. If you come across another exchange rate establishment, claiming to have the ‘best rate’, or work without commission, ask them about the real fee, and they’ll give you the look of a deer in headlights.

Learn more about Payoneer fees

The post A simplified guide to international exchange rates and fees appeared first on The Payoneer Blog.

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Posted on October 16, 2019
Utilizing Amazon to Increase eCommerce & Deciphering Top Consumer Trends

Did you know? Amazon generates a staggering 50% of the online sales carried out in today’s eCommerce market. For an astute seller this should tell you one thing – you need to hop on the Amazon bandwagon fast!

Whether you’re just starting out in eCommerce or you already have an Amazon store and want to utilize it for greater revenue, this in-depth talk from Parthiv Shah will give you all the answers you’re looking for. To watch his full presentation, click below.

Parthiv Shah takes you through every aspect of Amazon selling including how to understand the global markets, online store set up tips, and deciphering the top consumer trends on Amazon today. Read on for some invaluable information you can use to set up a profitable Amazon eCommerce store.

Today, people are far more comfortable buying online than they ever were before. You can purchase anything from basic school supplies to more sensitive items like life insurance policies and financial transactions.

In fact, eCommerce is a $400+ billion online industry. Roughly $2 billion+ of that total can be accredited to small and medium-sized businesses…in a single day! Those are figures that a brick and mortar shop would never even dream of, but when you expand your marketplace options, great things start happening.

What is Global Selling?

One of the major benefits of selling on Amazon is the fact that it opens you up to global selling opportunities. What is global selling and how can it help your eCommerce site? In short, global selling is the ability to open your product offerings to the global marketplaces. You can sell your products not just in India, but all over the world.

Some of the biggest international markets include the US, Canada, Mexico, France, UK, Italy, Germany, Spain, India, Japan, Australia, and the UAE.

What are the Benefits of the Amazon Marketplace?

Selling globally expands your audience considerably and according to Shah, with an Amazon seller account, you can reach hundreds of millions of customers in just 12 countries. That’s a tremendous increase in sales revenue just by opening up your doors to a greater customer base.

Having a global audience offers you a wider customer base because you are not dependent on a specific season. By selling to a single geographic location, you’re tied to that area’s seasons, holidays, calendar dates, social, government, and political events. When you expand your audience to include other countries though, you vastly increase your seasonal options and vis a vis sales potential.

For example, if your entire customer body is situated in India, then you’ll have strong sales peaks in October around Diwali. If you expand your reach to the US audience, you can enjoy sales peaks during the local American holiday seasons as well including Valentines Day, Christmas, and more. Amazon sellers will see more customers converting through the entire sales funnel.

What’s more, research has shown that 66% of all searches start on Amazon. The obvious takeaway? Shoppers are turning to Amazon before they do anything else. Be where the crowds are and you’ll increase sales inevitably.

Managing Global Operations, No Problem with Amazon

A major issue that arises when Indian sellers start to consider the prospect of global selling is how they are going to manage such operations. International shipping, cross-border taxes, and mass orders make the entire endeavor seem impossible. Many Indian eCommerce stores kill the dream before they’ve even begun the process.

Shah runs through the entire order of operations and explains exactly how an Amazon seller can easily manage international operations. In a word, it all boils down to FBA. Fulfillment by Amazon is a program that offers sellers within the marketplace the opportunity to store, catalogue, organize, and ship their products from an Amazon warehouse. Among the many services provided via the FBA feature include: 

  • Storage facilities
  • Packaging
  • Shipping
  • Peace of mind

 Here’s how it works:

  1. A customer goes on Amazon and sees one of your products
  2. They order the product via your Amazon store
  3. Amazon takes one of these items from your inventory, packs it up, and ships it out to the customer

Everything is handled by Amazon and as you can imagine, there are many benefits to this program. For one thing, customers trust Amazon. The shipping quality and speed are all insured by Amazon, so you can give your customers the reliable service they deserve. This also means you gain credibility.

Also, your orders are fulfilled faster for better supply and demand. Finally, you can save tremendously on shipping charges. Shipping in bulk to the warehouse is more cost-efficient than shipping individual orders.

Understanding Consumer Trends on Amazon

Like every sales channel, Amazon has specific seasons where products flourish. Learn how to analyze these trends and predict upcoming ones.  

Best Selling Items on Amazon Right Now

Want to get things off on the right foot? Here are a few items that are smoking hot on Amazon right now: 

  • Kids cars, toy carpets, collectible dolls, and anti-chafe balm
  • Alexa TV remote, Echo Dot smart speaker, and Fujifilm INSTAX mini film
  • Fujifilm Instax camera
  • Donkey Kong Nintendo Switch and PlayStation Store gift cards

You also want to pay attention to timing when it comes to the Amazon trend for optimal revenue generation. Q1, Q2, and Q3 are slower compared to Q4, but Q2 is starting to increase in popularity. This is especially true for fashion (no surprise that Q2 is in the spring when fashion is at its height).  

Gardening and environment industries also increase in Q2. So you’ll see an upsurge in the sales of items like biodegradable products, lawn furniture and anything environmentally-friendly.

Top Tips for Selling on Amazon

Here are a few tips from Shah and other industry experts to maximize your profits from Amazon and other global marketplace sales channels:

Pay Attention to Global Differences 

With various global audiences comes various differences in culture and more. Pay attention to these differences because they’ll mean the difference between successful multi-channel sales and a flop. Notice global differences in color preferences, sizing charts, and seasons.

Create Selling Product Listings 

Make sure you maximize your sales potential by providing attractive, productive, and smart product listings. Each product listing should have relevant keywords, informative and accurate product details and numerous product images.

Get Paid with the Right Payment Solution

With Payoneer’s cross-border flexible payment solution, sellers on Amazon can receive international payments to one consolidated account and access their funds from anywhere in the world. If you’re starting an Amazon business or already selling products on Amazon, consider a trusted payment provider that will enable you to expand your business.

Level Up Your Business with Amazon Global Selling 

The world is a big place. Don’t limit your business to a single region. Get on an online marketplace and watch your online business go global.



The post Utilizing Amazon to Increase eCommerce & Deciphering Top Consumer Trends appeared first on The Payoneer Blog.

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Posted on October 10, 2019
Payoneer Sponsoring Money 20/20 – Join us in Vegas!

We’re excited to announce that Payoneer will once again be one of the sponsors at Money 20/20 in Las Vegas, USA from October 27-30th. We’d love to meet you there!

Vegas Money 2020

Money 20/20 is the premier global event of the year that brings together the largest and most powerful leaders in payments, fintech, banking and financial services. The event brings together innovators and dreamers from the industry who are disrupting the way in which consumers and businesses manage, borrow and spend money.

As for this year’s theme? Journey to the Future of Money – a mission to help bring your business the tools and connections you need in order to become a key player in this ecosystem’s ever-changing future.

We’d love to connect with you during the conference!

  • Visit us at Booth #4917 to learn more about what we do and to pick up some fun swag!
  • Attend our “X-Border Customer Journeys” workshop on Sunday, October 27th, where you can hear from TJ Hyland, Payoneer’s Head of Americas eCommerce Partnerships and Daniel Webber, Founder/CEO of FXC Intelligence.
  • Come chat with us! Money 20/20 provides a great opportunity to meet with Payoneer executives and platform experts. Fill out our meeting request form.
  • We’re also hosting a VIP cocktail reception with our valued customers, VCs, and banking partners — invite only!

To read more visit the official Money 20/20 website.

We hope to see you in Las Vegas!

The post Payoneer Sponsoring Money 20/20 – Join us in Vegas! appeared first on The Payoneer Blog.

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Posted on October 8, 2019
4 Easy Tips to Recession-Proof Your B2B Marketing

Editor’s note: This is a guest post by Gregg Schwartz, VP Sales & Marketing at Strategic Sales & Marketing

Recent turbulence in the stock market, worrisome signals from the bond market, and ongoing trade disputes between the U.S. and China are all sending strong warning signs that we could be on the verge of a recession.

We’ve been enjoying a 10-year period of overall economic expansion, but as they say – all good things must come to an end. Even if things are going well for your business today, you should still brace yourself for possible economic downturns that could be on the immediate horizon.

Bloomberg Recession

Source: Bloomberg.com

Here are a few ideas on how to recession-proof your marketing strategy and build up resilience for possible economic downturns.

1. Diversify Your Customer Base

Are you relying too much on just a few major accounts, customers, industry categories or market segments? Even if you have found a profitable niche during the boom years, that doesn’t mean you should assume that these same customers are going to be around forever in case of a recession.

Think strategically about your portfolio of customers. For example, are some of your customers in growth industries that didn’t exist 5 years ago? What happens if your customers’ industry suffers a downturn or a shortage of financing – are you possibly vulnerable to a bubble that is about to pop? Are your biggest markets vulnerable to any particular changes in ease of access to funding, shifts in economic policy, or downgrades in international trade conditions?

Since many businesses have been hit hard by the recent trade disputes and tariffs between the U.S. and China – you might want to diversify your business away from one or two particular countries or markets.

Ultimately, diversifying your base of customers is a smart approach, because it will help you build a broader safety net for your business. Instead of relying on just a few customers, or just a few types of customers, you can expand your marketing presence into a wider variety of situations – so even if a recession hits, you’ll be more likely to be able to keep making sales.

2. Cut Costs Now

Review your overall spending on marketing. Are there any marketing strategies that are underperforming, any marketing channels or platforms that haven’t panned out? Reduce expenses in those areas, and bulk up your cash reserves or put that money into better-performing strategies instead. When the economy is going strong and sales inquiries are coming in, it’s easy to assume that everything is fine and stop casting such a sharp eye onto your marketing budget. But good times are an ideal occasion to trim the fat out of your marketing budget.

Saving some money now and re-directing your marketing investments away from some poorly-performing activities and toward some higher-potential ones, is an ideal way to give your company an additional financial cushion to help ride out the possible downturn.

3. Expand into New Markets

Part of diversifying your base of business is making sure you have different streams of revenue from different types of markets, products, and industries. If a recession does occur, not all industries will be equally affected as some industries tend to be more stable than others. For example, if you mainly sell to fast-growing tech startups, you might want to consider selling to some more established companies or industry sectors or start selling to government agencies.

If your primary customers are concentrated in a particular B2B industry that has been seeing intensifying competition, you might want to start marketing to a totally different industry that is perhaps not as fashionable or frothy, but that is a good fit for your solution.

Think carefully and critically about what is your core value proposition and how could the solutions that you sell be relevant to the needs of different types of customers; what about your solution is transferable to different industries and different types of organizations? It might take time and energy to learn how to market and sell to different customers in a different industry setting, but it’s worth it if you can create a broader base of business.

4. Take Calculated Risks

When times are good, it’s easy to get complacent. When money keeps coming in, it’s easy to take your foot off the gas and coast for a while. But remember, the best time to make bold moves is when you’re already in demand. Keep pushing the envelope and trying new things.

Do you want to experiment with a new product launch, try some new marketing channels, invest in professional development, attend a big-name industry conference, or otherwise put yourself out there to take your business to the next level? Now is the time. Especially if the phone is already ringing with new customers, if you’ve got money in the bank, if you’re feeling confident, you might not get a better chance than right now to try some exciting new marketing strategies.

In conclusion, don’t get blind-sided by the next recession. As business leaders, there are many things we cannot control, but we can control how well we adjust and respond to the new challenges that are emerging around us.

The next recession could happen at any time, but that doesn’t mean you should panic. Instead, use this moment as an opportunity to take a step back, and enact careful planning and prudent strategies to make your company’s B2B marketing more resilient, responsive, and hopefully recession-proof! Gregg Schwartz

Gregg Schwartz is the Vice President of Sales and Marketing at Strategic Sales & Marketing, a lead-generation firm based in Connecticut, USA.

The post 4 Easy Tips to Recession-Proof Your B2B Marketing appeared first on The Payoneer Blog.

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Posted on October 7, 2019
Instagram Stories for eCommerce: Why Bother and How to Use Them

Editor’s note: This is a guest post by Hugh Beaulac, SMM manager and content strategist at MC2

Instagram has gained in popularity over the last few years. Today, it’s the fastest growing social media network with the most engaged audience. According to Business Instagram, there are over one billion users on the platform in which 80% of Instagrammers follow at least one business, and 60% of people discover new products in-app.

In other words, Instagram has great sales potential for eCommerce businesses. The company knows it, so it rolls out more and more business-specific features like product tags and eCommerce checkout to improve the customer shopping experience.

If you want to sell your products fast, give short-lived content a try. In fact, back in 2016, when Instagram Stories were introduced, no one could have predicted the rise of ephemeral content.

Today, over 500 million Instagrammers create or watch Stories daily, so it has become easier to use urgency to increase sales. Why? With a limited lifespan of 24 hours, this content creates the FOMO (fear of missing out) effect, so users spend much time watching Stories. For brands, this means a great opportunity to increase sales fast. It’s no wonder that more and more brands use Instagram Stories these days.

Best Practices of Using Instagram Stories for eCommerce

1. Product Announcement

With a great number of competitors on the market, having a diverse line of products is a proven way to attract new customers and keep existing ones. Moreover, the number one reason why modern customers follow their favorite brands on social media is the fact that they are interested in your products or services. People want to learn about your new products before the launch, so you need to spread a word about this launch to build anticipation, and using Instagram Stories is a great idea.

For example, Summer Fridays announced a new product launch via Instagram Stories and invited niche influencers to cause a buzz among their communities.

Summer Fridays

When you spread the word about your new product, you help potential customers understand more about the way it works and get them excited about it. As a result, people are waiting for the launch day to give it a try.

2. Time-limited Deals and Offers

If you want to increase eCommerce sales via Instagram, you need to give your followers a solid reason to give your product a try, so it’s important to keep a focus on your current product offering that helps to solve customers’ problems without spending much money. Thus, it’s no wonder that sharing time-limited deals is a great way to grab your followers’ attention and encourage them to become customers.

People want to find the best deals on the market, so sharing time-limited offers is a proven way to grab their attention. Here’s how Whole Foods Market promotes its deals via Instagram Stories:


Although short-lived content disappears within 24 hours, it’s important to create eye-catching Instagram Stories that encourage followers to learn more about your deals, and therefore become your customers.

3. New Product Launch

If you’ve launched a new product, that’s great. It gives your customers an additional reason to buy your products. However, having a new product means nothing unless you have customers who are interested in giving it a try. Since the majority of Instagrammers discover new products on the platform, you need to promote your product via Instagram Stories to cause a buzz around it.

Let’s take Dunkin’ Donuts, for example. In honor of the pumpkin coffee launch, the company used Instagram to tell its followers about the new product. Dunkin’ created Instagram Stories to introduce the full list of Pumpkin’ stores in an interesting way:

DunkinDonuts Instagram

As one of the largest coffee chains in the world, Dunkin’ has many Instagram accounts for different countries, but it knows that the main audience uses its official page to search for the branded information. With nearly 12,000 locations in 36 countries, the company needs to inform its local customers about the 8 re-branded stores where they can buy new pumpkin coffee beverages.

4. User-Generated Content

In the era of sponsored posts and paid advertisement, customers find peers’ reviews and recommendations as social proof to make the right purchase decisions.

In fact, 87% of customers trust product recommendations from friends and family. For eCommerce brands, this means that posting user-generated content is a must. When potential customers see fan-made content, it gives them a solid reason to trust your brand and choose it from the variety of other options on the market.

With Instagram Stories, it’s easy to publish user-generated content without clogging the main feed up with images. Apparel company Converse not only publishes user-generated content, but they also add photos to Instagram Stories Highlights to make it easier for new visitors to get social proof fast:

Converse Instagram

If you’re not a large company, it can be difficult to encourage customers to create user-generated content for you. Thus, you can collaborate with niche influencers to make fan-made photos that can stimulate other customers to take photos of your product.

The Bottom Line

Instagram has become a great marketplace for eCommerce brands that want to sell their products in-app. With the popularity of Instagram Stories, it’s easier for companies to increase eCommerce sales without spending much time. Moreover, there are several proven Instagram Stories ideas that grab your audience’s attention and encourage them to take this desired action faster.

Hugh Beaulac is a content strategist at MC2 website who also works freelance as an SMM manager to help SMBs grow online. With the love for social media, Hugh keeps an eye on digital marketing trends and writes for top-notch websites to share his marketing tips and tricks.


The post Instagram Stories for eCommerce: Why Bother and How to Use Them appeared first on The Payoneer Blog.

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